The success of the first place proposal lies in its clarity of massing combined with a strong formal and conceptual position in response to brief. The project consists of two large cubes placed in opposing corners of the site, lifted above the ground plane, and rejoined with an elevated walkway. One cube contains the mass media research component of the program and the other holds an undefined space of “manifesto” and experimentation, represented by an inflated red balloon waiting to pop. This cube is adorned with two-dimensional imagery in the form of full-height fabric tapestries, obscuring the container behind an ephemeral veil of fluctuating media. At grade, a concrete wall separates the sidewalk from a public courtyard/gallery and other public program. From the street this wall only allows views of the binary cubes, generating the sense of a separate and inner world.
Importantly, the project does not restrict pop culture to a particular form or a particular moment in time, but rather seeks to create a generic space and empty architecture, perpetually inflating with the exploration and representation of mass media and pop culture. The stripped-down but well-articulated construction of steel and concrete allows the project to successfully navigate the minefield of contemporary and traditional pop iconicity, deftly avoiding expected representational tools. Through its massing and tectonic assembly, the proposal takes a stance on the role, power, and ephemeral nature of the consumed image, keying in on the “manifesto” as the cultural appropriation and critique of the never-ending cycle of production and consumption.